Joanne 'Jo' Demetra
6 Smith Street, unit 3
Rockport, MA 01966
978-618-2307
jo@jodemetradesigns.com
jodemetradesigns.com
facebook page

BIO: After spending 30 years in the fashion industry – designing and product management for Avon, the Limited, and CYRK, I needed to rekindle my creative juices and give it some purpose. As exciting as the fashion industry can be, it can take a toll on the perception women have about their beauty, what it really is and how directly related it is to their self- worth. That was something heavy in my heart. The thought kept coming to me “I want to create beauty and help women.”   I wasn’t quite sure what this would look like.

The Discovery
While visiting a flea market, I found a gentleman that was selling beads.... All types of beads. I fell in love with the beads. I came home and went online to see what I needed to start creating. The following week, I went back for more beads...then started finding bead stores, shopping in antique stores and the most fun, sneaking time in to go to bead markets overseas. As I started to create with these beads, I saw the power of intention that they held. The sense of beauty, worth and freedom wearing these pieces hold. They give the ability to be noticed without a speaking word.
The more I studied about beads and beading, the more I realized, I was creating ‘empowerment accessories’ for women. The jewelry is textural, bold, exotic and sophisticated. It supports the spiritual growth and personal intentions of the wearer.
I wanted women to be noticed and recognized for their worth and beauty.

A Business is Born
With this realization, DEMETRA Bold & Sophisticated Jewelry was officially born. My intention is..
To empower women in their beauty and to support them in their next bold move.

The jewelry is ‘empowerment tools’. It supports intentions or evokes emotions. I create pieces that send a message... ‘Bold & Sophisticated’. The energy of the stones can support an intention. The colors send a message to support and compliment your own person energy and natural beauty.

It’s about you.
Many times, the pieces that you like are really what you need. They speak to you. The stones have an energy and intention all their own. Can’t decide? Aren’t clear on the message that you want to send out? I would love to support you in your personal expression. It is your Divine right to claim who you are and what you have been given… and claim your beauty and worth!

Please shop & visit at: www.jodemetradesigns.com or you can receive special attention with a private virtual consult. With supportive and intuitive coaching, combined with Fashion Feng Shui training and experienced in the fashion industry, to help you break through perceptions of yourself.
Express your true nature.